“I’ve worked in fashion and lifestyle styling for just over 10 years, first catching the bug as an intern at Marie Claire magazine in Sydney. I originally studied Communications at Charles Stuart University, which was a great grounding for working in the media industry, but I quickly realised styling was my chosen career path. I was lucky to be mentored by the legendary UK fashion director Hilary Alexander while working in London – she wildly encouraged my love for colour and sparkles! Since then I’ve styled shoots for a diverse range of magazines including, Harper’s Bazaar China, Karen, Brace, Collective, Factice, Fashion Trend and Atlas. As well as advertising clients, Qantas, Toyota, Woolworths and Peroni amongst many others. I love the variety of freelance styling and managing my own schedule, plus I get to work with some seriously creative and talented people.”
What have you been working on lately?
“I’ve been busy working on a great mix of editorial and advertising projects recently.
I lead the fashion team at Complete Wedding Magazine and we’ve just wrapped up the latest issue with seven stunning editorials. Bridal fashion is brilliant fun and global fashion trends are filtering through to wedding gowns more and more.
Two of my favourite projects recently were an editorial for Pages Digital – with divine model Ollie Henderson – and a shoot for Remix magazine where I styled Grace Simmons. I had the pleasure of working with photographer Cara O’Dowd on both and I absolutely love being on a project with her, we share a similar vision and it never feels like work.
I have also been managing prop and set styling for Marie Claire magazine which sees me scouring Sydney for covetable items, one of the best parts of a styling brief!”
What is your definition of a modern bride?
“Experimental, bold, and with personal flair. Today’s brides don’t follow convention – they create a wedding day look that builds on their own look and brings in touches of inspiration from runway fashion and their favourite era.”
Most makeup artists cross over between bridal work and other areas of the industry… how important do you think it is to have an understanding of current fashion/trends when working in Bridal?
“It’s hugely important – in fact today I think traditional ‘bridal makeup’ has been eclipsed by modern make up trends. There is no ‘one face fits all’. Many brides find beauty inspiration from fashion magazines, red carpet looks, even films, and make up artists need to have their finger on the pulse of current culture to create the desired look.”
What trends have you noticed over the past 12 months in the Bridal world?
“Brides are definitely moving towards a softer look. Hair down or in a loose ponytail, minimal makeup and a dewy complexion, something that will last the day and evening and still look gorgeous. The wedding day is definitely not one to experiment with a bold look and modern brides understand this. The trend is definitely more about natural, glowing beauty.”
What makeup/hair trends have you enjoyed over the past 12 months?
“I am loving the attention to eyebrows. They frame the face and are such a key beauty factor. Cara Delevigne, Karlie Kloss and Miranda Kerr are all nailing this at the moment. And after decades of overplucked ridiculous eyebrows it’s such a relief to see brows that celebrate the natural arch!”
What traits do you look for when working with Makeup Artists professionally?
“Genuine talent, experienced skill and a team player. Make up artists need to have a key understanding of the trends and be adaptable to any creative brief. They also need to be able to see the complete vision for a project, as well as their part within it.”
What traits do you think a makeup artist need when doing bridal?
“People skills and empathy! Brides can be stressed and confused about what they want for the big day, and it’s a makeup artist (and hairdressers) job to uncover their personal style, listen to their issues, and deliver her ideal look which is tasteful and elegant. I think a love of weddings also helps – being part of the day can be great fun if you genuinely enjoy the event.”
What are your Makeup Artist pet peeves?
“When the makeup is simply too much, or wildly experimental to the point that it jars with everything else. Makeup should complement the model and their clothing, not take it over.”
What will you be looking for in the Modern Bride Category?
“Classic timeless beauty that lets the face shine through, created with true skill.”